Buffet Restaurant Case Study

The Ivy Group Negotiates Space for Buffet Restaurant in East Bay as Owner Expands Ninth Location (Restaurant Lease case study)

CHALLENGE

Mizuumi Sushi and Seafood Buffet sought to gain a stronger footprint in the East Bay with plans for expansion of a ninth location. The Ivy Group was tapped to analyze Mizuumi’s requirements and devise a strategy for success.

STRATEGY

Acquired facts and gained knowledge of Mizuumi’s growth and expansion plans. The Ivy Group utilized its connections and resources to engage with city officials and formulated a lease strategy in accordance with Mizuumi’s current and future restaurant plans.

SOLUTION

When a restaurant space became available due to a competitor’s bankruptcy filing, The Ivy Group moved swiftly to secure the space for Mizuumi by drawing on experience and negotiations skills.

RESULTS

The negotiated lease makes it possible for expansion and new menu opportunities through exclusivity. The recommendation that Mizuumi lease the space, rather than purchase, allowed for Mizuumi to use its cash for current operations and future expansion as it seeks to gain a stronger footprint in the East Bay.

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